In 2025, a surge in investment in 'meme coin treasury' by US-listed companies has emerged, with traditional enterprises accelerating their布局 in high-risk crypto assets. Clothing retailer TONY announced the establishment of a meme token HYPE reserve, leading to a single-day stock price surge of 741%. Financial services provider NXTT saw its stock price soar by 661% due to increased Bitcoin holdings, while TRON-related company SRM experienced a weekly increase of 548% from holding TRX tokens. Mining giant MARA Holdings became a new institutional favorite with a Bitcoin holding of 49,228 coins, and GameStop invested in 4,710 BTC for its transformation. Notably, AI sector tokens FET and TAO have been included in reserves by companies like Synaptogenix, despite having over 15% volatility in the past 30 days. The current market shows a trend of old and new asset replacement, with the number of institutions holding Solana surpassing that of Ethereum. However, high volatility has led some companies to face liquidity crises, such as SRM, where staking returns must cover financing costs. Amid regulatory risks and doubts about market manipulation, this wave of crypto asset allocation is reshaping the financial strategic boundaries of enterprises.