In a groundbreaking move for the cryptocurrency sector, a publicly traded company is preparing to establish a $100 million $BNB

treasury—marking the first time a NASDAQ-listed firm would adopt BNB as its primary treasury asset. As reported by Bloomberg on June 23, the strategy echoes Bitcoin-centric approaches pioneered by firms like MicroStrategy.

Leadership and Strategic Vision

Spearheading the initiative are former Coral Capital Holdings executives Patrick Horsman, Joshua Kruger, and Jonathan Pasch. The team is in the final stages of raising $100 million, with the goal of completing fundraising by the end of June. Once secured, the company plans to rebrand itself as Build & Build Corporation and begin acquiring BNB tokens as a long-term strategic reserve.

This mirrors MicroStrategy’s now-famous Bitcoin strategy that began in August 2020, which involved consistent accumulation across multiple market cycles.

BNB Market Reaction and Institutional Momentum

BNB’s price surged following the news on June 23, signaling strong market optimism in response to growing institutional interest in the token. The move is being viewed as a pivotal step forward in BNB’s evolution from an exchange-based utility token to a mainstream institutional asset.

Clarifying BNB’s Role and Origins

BNB was launched in 2017 through an initial coin offering (ICO) by Binance and serves as the native token of the BNB Chain blockchain ecosystem. While Bloomberg referred to BNB as a token "linked to Binance Holdings Ltd.," former Binance CEO Changpeng “CZ” Zhao clarified on platform X that BNB is the native asset of a public blockchain and is not directly controlled by Binance.

CZ welcomed the initiative, stating that although he is not involved, he supports the increasing institutional adoption of BNB as a strategic asset.

A Milestone for Crypto in Traditional Finance

If completed, this move will represent a major milestone in the integration of cryptocurrency into traditional financial infrastructure. With Bitcoin and Ethereum already established in corporate treasuries, BNB’s entrance signals a broader acceptance of blockchain-native assets within Wall Street strategies.

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