📅 Event & Platform: Debuting at UFC 317 during UFC International Fight Week (from June 25 to Sunday, June 29, 2025 in Las Vegas), BYB is a decentralized fitness app built on VeChain’s VeBetter ecosystem 🧬📲.
⚙️ How it works:
💪 Users earn B3TR tokens by completing workouts, setting fitness goals, and maintaining consistent activity.
🔗 Blockchain tracks and tokenizes your fitness efforts — “using BYB, it pays to work out” 🪙📈.
🎯 Objective:
🌿 Incentivize healthy habits and contribute to sustainable lifestyles — tying into one of the UN’s SDGs 🌍♻️.
🧠 This aligns with VeChain’s broader mission of using blockchain to promote real-world wellness.
📱 Accessibility:
🧑🤝🧑 Designed for mainstream users: supports social logins, requires no crypto knowledge, and is mobile-friendly 📱🛠️.
🌐 Targets UFC’s global fanbase (~700 million), making participation easy and inclusive 🤼♂️🌎.
👥 Community features:
🏆 Includes group fitness challenges and shared goal tracking to boost motivation and engagement 💬🔥.
🌱 VeChain’s broader ecosystem:
➕ BYB is part of VeBetter, which already includes apps that reward:
♻️ Recycling
🥗 Healthy eating
🚗 EV driving
📊 So far, VeBetter has tracked 20M+ sustainability actions and distributed over $11M in rewards 💸📉.
🤝 Strategic partnerships:
🧑💼 VeChain CEO Sunny Lu highlights the UFC as a key ally in this health-driven initiative 🤝🥋.
🌊 The launch follows UFC President Dana White joining as an advisor and a partnership with 4Ocean to clean the oceans 🌊🐠.
📈 What this means for VET holders?:
🔹 Network usage: BYB adds another dApp to the VeChainThor blockchain, increasing on-chain activity and demand for VET to pay for transaction fees (via VTHO).
🔹 Token utility: A higher number of active users (especially non-crypto users from UFC’s fanbase) could increase VET’s role in ecosystem governance and liquidity.
🔹 Brand exposure: UFC partnership massively amplifies VeChain’s visibility—potentially driving institutional attention and broader adoption.
🔹 Price sentiment: Historically, token launches tied to real-world utility and mass-market use cases have driven speculative price momentum. If BYB achieves traction, VET may benefit from renewed interest and demand.
📊 Some analysts believe apps like BYB signal VeChain’s shift from enterprise-only to consumer engagement, which could support long-term upward price pressure on VET.
✅ Bottom line
VeChain’s Build Your Body app transforms workouts into a blockchain-powered rewards system, harnessing the VeBetter platform and UFC’s global audience to advance health, sustainability, and crypto accessibility — while also positioning VET as a more widely-used utility token in Web3 wellness and lifestyle.
🏆 Top 10 Crypto + Blockchain Fitness Platforms
Rank Platform Key Features Token
1 STEPN Move-to-earn app tracking steps via GPS; users earn by walking/running $GMT (governance), $GST (in-app rewards)
2 Sweatcoin Step-tracking app with millions of users; integrated $SWEAT crypto on NEAR $SWEAT
3 VeChain BYB (Build Your Body) Full fitness tracking (beyond steps), token rewards, UFC partnership $B3TR (VeBetter), powered by $VET / $VTHO
4 Walken Gamified step-tracking + NFT avatars ("Cathletes"); P2E economy $WLKN
5 FitFi by Step App Fitness + DeFi hybrid app with social features and AR avatars $FITFI
6 Dotmoovs AI-powered fitness competitions (e.g., dance, freestyle football) $MOOV
7 Genopets Move-to-earn with Tamagotchi-like NFT pets; fitness = pet evolution $GENE / $KI
8 OliveX / Dustland Fitness games integrated with blockchain; owned by Animoca Brands $DOSE
9 Calo Run Step-based fitness app with P2E and social-fi elements $CALO / $FIT
10 MetaGym Web3 fitness + health tracking, wearable integration, and staking $MGYM