Recently, Binance launched the task airdrop platform Booster, officially joining the battle for 'airdrop infrastructure'. As a senior Binance user and a frontline practitioner involved in Web3 operations for a long time, I would like to share my observations from three perspectives: platform trends, industry landscape, and user behavior.
1. Platformization: The airdrop distribution path is being restructured
Traditional airdrop paths are very fragmented: testnets, Galxe tasks, KOL whitelists, on-chain interactions, market listings; project operations are complex, and user experiences are disjointed. Booster is Binance's attempt to pull all of this back to a unified platform entry. From fundraising (Launchpad/presale) to tasks (Booster) to trading (listing + market making), Binance is creating a closed-loop ecosystem similar to a 'Web3 Super App'.
Booster is a key part: it makes token distribution controllable, compliant, and data-driven.
2. Industry Trend: From 'On-chain Freedom' to 'Platform Order'
📉 Pressure on decentralized task platforms is increasing
The 'task prosperity' of on-chain platforms like Galxe and Layer3 is likely to be squeezed by Binance's integration capabilities. Project parties are more willing to achieve distribution + listing integration through Binance's ecosystem, leading to higher efficiency and greater exposure.
📈 Choices for project parties are becoming more concentrated
In the future, small and medium projects may rely more on the issuance tools provided by Binance, such as Alpha/Launchpool/presales, rather than freely distributing tasks on-chain. Resources are gradually concentrating at the top, further weakening the decentralized atmosphere.
👥 Users need to complete 'identity binding'
KYC, Alpha points, asset binding, single address operations… Booster replaces the original on-chain address logic with platform identity. This is a blow to opportunists but provides a fairer return for real users.
3. User Perspective: Airdrops are turning into a 'task point system'
Once:
✅ Multi-chain interaction, low-cost operations, batch actions
✅ Getting airdrops relies on 'diligence' and 'skills'
Now:
➡️ Users need to complete more complex tasks (cross-chain, trading, long-term holding)
➡️ Need to hold BNB, accumulate Alpha points, and even participate in TGE point exchanges
➡️ Higher participation + financial threshold is the ticket to a new generation of 'high-quality airdrops'
Moving from 'opportunistic economy' to 'user economy', Booster not only combats volume manipulation but also provides real users with a clearer value anchor.
4. My perspective as a senior user:
I do not believe Booster is a 'denial' of on-chain airdrops; it is merely Binance’s centralized reconstruction of the previously chaotic distribution mechanism.
In my opinion:
Booster does not 'kill freedom', but 'converges paths'
It is not about denying you the opportunity, but about allowing you to act 'compliantly, deeply, and long-term'
It is not about rejecting multiple platforms, but about requiring you to bind value and relationships.
5. In conclusion:
Web3 is experiencing a transformation from ideals to reality, undergoing a baptism of platformization and ordering.
If the previous airdrops were 'chaotic growth', then Booster might be 'ordered growth'. Whether to accept it is not important; what matters is understanding the trend.
I will continue to participate, observe, and promote these changes as a senior Binance user and a Web3 operations practitioner.