#Binanceannouncement

This is a general announcement. Products and services referred to here may not be available in your region.
Fellow Binancians,
Binance Earn is pleased to launch a promotion for BNB Locked Products and PIXEL Flexible Products. Subscribe more BNB & PIXEL, subscribe to a longer locked term, and subscribe early during the Promotion Period to accrue the highest campaign scores and earn multiple rewards:
Share up to 4,548,241 PIXEL in rewards;Earn BNB rewards, as well as Launchpool, Megadrop, and HODLer Airdrops rewards with BNB Locked Products positions (where applicable);Earn PIXEL rewards with PIXEL Flexible Products.
Promotion Period: 2025-06-25 00:00 (UTC) to 2025-07-08 23:59 (UTC)
How to Participate:
Click [Register Now] on the activity page.Subscribe to BNB Locked Products with at least 0.5 BNB, and/or subscribe to PIXEL Flexible Products.
Subscribe to BNB Locked Products and PIXEL Flexible Products to Maximise Campaign Scores and Share 4,548,241 PIXEL in Rewards
Eligible users must complete a subscription of at least 0.5 BNB to BNB Locked Products and/or subscribe to PIXEL Flexible Products to be qualified to participate. Eligible users will then be ranked by their Total Campaign Scores on the leaderboard for a chance to share rewards in PIXEL tokens, as per the table below:
Reward Structure:
Rankings by Total Campaign ScoreReward per Eligible User (in PIXEL Tokens)1st - 10th Places100,56011th - 20th Places68,22421st - 30th Places45,48231st - 50th Places28,42651st - 100th Places11,370101st - 200th Places5,685201st - 300th Places3,411301st - 500th Places1,794
The Total Campaign Score will be calculated as follows:
Total Campaign Score = Locked BNB Score * Promotion Period Multiplier * PIXEL Multiplier
Locked BNB Score (based on additional BNB Locked Products subscriptions during the Promotion Period) = (120-day BNB Locked Amount * 2) + (90-day BNB Locked Amount * 1.5) + ( 60-day BNB Locked Amount * 1.25) + (30-day BNB Locked Amount * 1) + (15-day BNB Locked Amount * 0.5)This Promotion will only take into account the total amount of BNB subscribed to Locked Products and the total amount of PIXEL subscribed to Flexible Products during the Promotion Period. Please note that if any BNB Locked Products position is redeemed during the Promotion Period, the BNB Locked Products Subscribed Amount for that position will be negative, resulting in a deduction in the Total Campaign Score. Auto-Subscribed positions that renew during the Promotion Period will count towards the Total Campaign Score. Any existing BNB Locked Product positions that mature during the Promotion Period while Auto-Subscribe was turned off will not incur any deduction in the Total Campaign Score.Promotion Period Multiplier: A multiplier based on the number of days till the last day of Promotion when the subscription or redemption happens. The Promotion lasts for 14 days from 2025-06-25 00:00 (UTC) to 2025-07-08 23:59 (UTC). Longer subscription periods will have higher multipliers. If the user redeems a BNB Locked Products position early, it may be counted negatively based on how early they redeem it, leading to a penalty and a deduction in the Total Campaign Score. PIXEL Multiplier: Users subscribed to a min of net 5,000 PIXEL Flexible Products during the campaign period will receive a multiplier of 2. If the user did not subscribe to PIXEL Flexible Products, the multiplier will remain as 1.
Example:
User A subscribed 100 BNB to a 60-day Locked Products on 2025-06-25 (14 days before the Promotion ends); User A redeemed 50 BNB 60-day Locked Products on 2025-07-01 (8 days before the Promotion ends);User A subscribed 5,000 PIXEL to Flexible Products on 2025-06-30.
Total Campaign Score = (Locked BNB Score * Promotion Period Multiplier) * PIXEL Multiplier
Locked Subscription Score (based on additional BNB Locked Products subscriptions during the Promotion Period) = (120-day BNB Locked Amount * 2) + (90-day BNB Locked Amount * 1.5) + ( 60-day BNB Locked Amount * 1.25) + (30-day BNB Locked Amount * 1) + (15-day BNB Locked Amount * 0.5)
User A’s Total Campaign Score:
= [(0 * 2) + (0 * 1.5) + [(100 * 1.25) * 15] + [(-50 * 1.25) * 8] + (0 * 1) + (0 * 0.5) - ] * 2
= [1,875 + (-500)] * 2
= 1,375 * 2
= 2,750
About Binance Simple Earn BNB Locked Products:
Simple Earn Locked Products allows users to earn higher daily rewards by depositing their digital assets for different locked terms.Users may subscribe to BNB Locked Products using their BNB assets at any time to earn the following rewards:
Launchpool Rewards (where applicable)BNB Rewards (Refer to the latest APR)Megadrop Rewards (where applicable)HODLer Airdrops (where applicable)
Only users in qualified countries/regions will automatically receive Megadrop, HODLer Airdrops, and/or Launchpool rewards for holding BNB Locked Products positions. Users are not required to manually redeem their BNB assets from BNB Locked Products to participate in Launchpools. Rewards calculation for Launchpools is the same, regardless of whether users subscribe to BNB Locked Products or stake their BNB directly in Launchpools. When there are multiple Launchpool projects running concurrently, users’ BNB assets in Locked Products will automatically be equally allocated to each Launchpool project the user is eligible for.
Terms & Conditions:
Only users who complete identity verification and confirm their participation during the Promotion Period can qualify for rewards in the Promotion. Users may also view the FAQs on Simple Earn Locked Products for more information.Each sub-account will not be viewed as an independent account when participating in this Promotion. Sub-accounts’ subscription amount will be combined with the master account’s standard subscription amount.The rewards of this Promotion are contributions made by the respective protocol team to Binance with the express purpose of facilitating promotional activities.Reward Distribution:PIXEL token rewards will be transferred to eligible users by 2025-07-31 23:59 (UTC), unless otherwise advised by Binance. Users may find their rewards via Profile > Assets > Spot Account. The rewards transaction can be viewed in Wallet > Transaction History > Spot > Distribution. Binance uses the exchange rate of PIXEL/USD at ~$0.0358 from the past 7 days, average from 2025-06-13 to calculate the total rewards in USD.Binance reserves the right to disqualify any participants that, in its reasonable opinion, are acting fraudulently or not in accordance with any applicable terms and conditions.Binance reserves the right to cancel or amend the Promotion or Promotion Rules at its sole discretion.Users can view their assets on Simple Earn Locked Products by going to Assets > Earn.Unlock period for Locked Products: One day.About early redemption for Simple Earn Locked Products: Users may redeem their assets in advance. After choosing early redemption, digital assets will be returned to the Spot Account, and users will not be entitled to any rewards. Any distributed rewards (accrued or otherwise) will be deducted from the refunded principal. It may take 48 to 72 hours to receive the digital assets.About Simple Earn Flexible Products: The assets users deposit in Simple Earn may be loaned to other Binance users (e.g., Margin and Crypto Loan products). Redemption time for Flexible Products subscriptions: Instant. A large amount of redemption requests might delay redemption temporarily. Redemptions may resume upon return of liquidity.Additional promotion terms and conditions can be accessed here.Binance reserves the right to disqualify any participants who tamper with Binance program code, or interfere with the operation of Binance program code with other software.There may be discrepancies between this original content in English and any translated versions. Please refer to the original English version for the most accurate information, in case any discrepancies arise.
Thank you for your support!
Binance Team
2025-06-25