#Chainlink , the operator of the decentralized oracle network, partnered with Mastercard to enable holders of three billion cards to purchase cryptocurrency directly. The new tool is aimed at those who have not previously encountered #Web3 , and it could accelerate the mass adoption of digital assets.
The integration became possible thanks to a number of partnerships with Web3 companies, including Shift4 Payments, Swapper Finance, XSwap, and ZeroHash. The latter is responsible for on-chain infrastructure and liquidity. It is this that will allow users to convert fiat into crypto.
"The current version of the Swapper Finance app is non-custodial and built on account abstraction technology. This provides users with convenience and control. We have designed the solution from the very beginning for everyone, not just crypto enthusiasts," Chainlink Labs reported.
In the past two years, Mastercard has been actively entering the crypto market. In 2024 and 2025, the company launched a number of products, from crypto-supported cards to self-custodial solutions. In April, it announced the launch of debit crypto cards in the UK and Europe together with Kraken, as well as a card in conjunction with MetaMask. In February, Mastercard stated that it tokenized 30% of all transactions for 2024.
Visa is also moving into crypto
While Mastercard develops new solutions, its main competitor #Visa is also actively exploring the crypto space. Back in October 2024, it partnered with Coinbase, allowing some exchange users to instantly deposit and withdraw crypto. In addition, the company launched its own platform for Web3 assets and invested in BVNK—a payment service based on stablecoins.
Despite the progress, buying crypto with regular money still poses challenges, especially for those who are just starting to familiarize themselves with this field. This hampers industry growth and prevents it from reaching the mass market.
At the same time, the demand for simpler access to digital assets is growing, and this is confirmed by Raj Dhamodaran, vice president of Mastercard overseeing the blockchain direction:
"People want to easily connect to the world of digital assets," he noted.
