In the past few days, I communicated with some Web2 founders, and my actual experience is that to create a good product for them, trust and mindset are the most important things.

Even these tech industry entrepreneurs have only heard of and trust Binance, even though we think the most reliable ones are Metamask, Fireblocks, Cobo, etc., they say they don't dare to put too much money in, nor do they care whether it's custodial or self-custodial.

Reputation cannot be bought with money, but it is often the most valuable, especially in the future cycles. With more and more research, we finally discovered some pain points and corresponding solutions that can be ten times better than traditional solutions, but it requires patience to educate the market, and we must also be aware of one thing: besides the product itself, what's more important is how to build a good brand.