In a major push toward mainstream crypto adoption, Chainlink has partnered with Mastercard to enable more than three billion cardholders to purchase cryptocurrencies directly onchain. The collaboration aims to simplify digital asset access for non-crypto-native users, offering a seamless fiat-to-crypto experience.
The integration is supported by a cohort of Web3 firms including Shift4 Payments, Swapper Finance, XSwap, and ZeroHash. ZeroHash will provide the critical onchain infrastructure and liquidity to facilitate fiat conversions into crypto, while Swapper Finance’s non-custodial, account-abstracted wallet will offer users a simplified and secure interface.
“This solution was built for everyone — not just crypto-natives or enthusiasts,” a Chainlink Labs spokesperson told Cointelegraph, highlighting the focus on accessibility and regulatory compliance.
The move is part of Mastercard’s broader digital asset strategy, which has gained momentum throughout 2024 and 2025. In April, the company teamed up with Kraken to launch crypto debit cards in Europe and the UK and joined forces with MetaMask to release a self-custody card. Mastercard also claims to have tokenized 30% of its 2024 transactions.
Rival Visa has similarly ramped up its crypto initiatives, partnering with Coinbase and investing in stablecoin infrastructure. The competition between payment giants is helping bridge the gap between traditional finance and Web3.
“There’s no doubt about it — people want to be able to easily connect to the digital assets ecosystem,” said Raj Dhamodharan, Mastercard’s EVP for blockchain and digital assets.
By streamlining fiat-to-crypto transactions for billions, the Chainlink-Mastercard partnership could mark a pivotal moment for retail crypto adoption.
$LINK #Mastercard
