In this male-dominated, volatile crypto world, there is a woman who used her courage and execution to personally create the world's strongest exchange empire.
She is He Yi, co-founder of Binance.
🏡 1. Starting a business at 16: From a rural girl to a TV host
In 1986, He Yi (originally named He Ying) was born in a rural area of Sichuan, with both parents being ordinary teachers.
She excelled academically from a young age and had a remarkable business acumen:
Started working part-time selling drinks at 16, earning over a thousand a month (at that time, the average monthly income in China was only 700 yuan).
After graduation, she entered the media industry, hosting popular programs such as (American Destinations) and (Beijing New Discoveries), and appeared widely on Travel TV and Beijing TV.
Although she had not yet touched blockchain at this time, these experiences equipped her with public expression, brand building, and resource integration abilities, laying the groundwork for her future entry into the crypto world.
💻 2. Unexpected career change: From host to 'Sister of the Crypto Circle'
In 2014, a decision that almost no one understood —
She put down the spotlight and joined OKCoin exchange, which was still in its nascent stage at that time, as vice president.
That year, the entire crypto circle was not as hot as it is today, and many people did not understand why she jumped from 'host' to 'crypto trading circle'.
But she proved the skeptics wrong with her actions:
In just half a year, OKCoin's trading volume surged to become the number one in the domestic market.
She quickly emerged as a prominent figure, being hailed as the 'Sister of the Crypto Circle'.
More importantly, she invited **Zhao Changpeng (CZ)** to be the CTO of OKCoin, and they got connected.
Later, due to internal ideological differences, CZ left, and He Yi also resigned at the end of 2015 to join Yixia Technology as vice president, continuing to deepen brand operations.
🚀 3. Binance takes off: She is not 'behind the scenes', but the 'engine'.
In 2017, the storm rose again.
He Yi and CZ joined forces again to co-found Binance. At first, no one was optimistic —
When Binance token BNB was first launched, its price was only $0.15, and the community was full of skepticism.
But just half a month after she joined, BNB surged to $2.57, an 18-fold increase.
In the following year, Binance led the way:
BNB rose from $1 to $10, market value soared
Binance transformed from a 'newcomer exchange' to the world's number one
She called herself 'Binance's Chief Customer Service', online 24/7 answering user questions, personally managing the community, countering FUD, and promoting projects, one could say — Binance runs on CZ's technology + He Yi's execution.
🧭 4. Eight years at the helm: She made Binance not just a platform but a belief.
From 2018 to 2024, it was a major reshuffle period in the crypto world.
FTX exploded, LUNA collapsed, countries strengthened regulation, CZ faced lawsuits…
One by one, the 'giants' of the crypto world fell, but Binance remained firmly at the top of exchanges, ranking first in the world for eight consecutive years.
Behind this is He Yi's persistent strategy of 'user-centered'.
Community management: Even in the face of major upheavals, she speaks out immediately.
Crisis public relations: She once sent dozens of tweets to explain the BNB public opinion crisis.
International layout: Helping Binance land and promote in Turkey, Nigeria, Latin America, Southeast Asia, and other regions.
She is not only an executive but also the soul of the Binance culture.
🔮 5. Future stars and seas: She aims to 'create history'.
He Yi once said in an article:
“We are not just starting a business, we are creating history.”
Today, she is not only a brand manager for Binance but also a female flagbearer in the crypto world —
Binance is the world's number one exchange.
BNB has become one of the mainstream assets.
Her personal Weibo/X influence is extensive, with strong voice in both Chinese and English communities.
Now, although CZ has been briefly silent, Binance continues to move steadily forward.
He Yi continues to steer the course of the world's largest crypto platform, walking her legendary path.
📌 Summary: She is not a decorative figure in the crypto world, but the helmsman in the storm.
She was born ordinary, stepping out of rural Sichuan.
She has no background, yet she can stir the crypto world.
She is the most execution-driven female executive and also the community queen who understands users best.
In this industry filled with bubbles and myths, she demonstrated with actions —
True giants rely not on luck, but on patience, judgment, and execution.
Focus on the development of the crypto world, don't just look at the K-line ups and downs,
Also pay attention to those who drive history forward.
She is He Yi, the 'Queen of the Crypto World'.#CZ
