📢 Feature.io and Luma AI Announce Strategic Partnership to Revolutionize Personalized Content
Feature.io, the entertainment tech company behind Netflix’s Love, Death + Robots Smart Content™ campaign, has entered a major partnership with multimodal AI pioneer Luma AI. This collaboration integrates Luma’s advanced Ray2 video model into Feature.io’s platform, enabling the creation of immersive, interactive, and highly personalized audience experiences.
The move comes as Feature.io continues to lead innovation in the Engagement Economy, transforming traditional media into two-way, monetizable experiences. With Luma’s technology—already used by over 30 million creators and backed by firms like a16z and AWS—the partnership positions both companies at the forefront of AI-driven entertainment.
The collaboration will debut in Lollipop Racing, Feature.io’s flagship project presented by Mobil 1 and featuring Porsche’s 911 GT3 R, with creative contributions from industry heavyweights David Ayer and Marisha Mukerjee.
This announcement also comes as Feature.io prepares for its Series A round, reinforcing its vision for audience-first media infrastructure.