With all the new token launches going to zero, principles to remember

• A good project doesn't mean a good token

• A project has 2 products: the product and the token

• Project with revenue doesn't necessarily benefit token holders

• Big names in the cap table + fomo-ed fundraising doesn't mean the token does well

• Good product + narrative > tokenomics

• Exchange listings are not catalysts anymore

• Publicly published tokenomics information does not mean shit (if I have to explain to you...)

• Low float + sky-high FDV ≠ real demand

What matters

• Founders who pay attention to both the product and token

• Teams who pay attention to a proper token launch (float, MMs, liquidity, CEX negotiations)

• Founders that understand marketing, narrative, western + Asian GTM, KOL strategies

• Founders that bother with IR and actively pitch to funds post TGE

• Token flywheel, sinks and utility

• Direct value-capture loop (fees, burns, buybacks) from the business

• Effective community building

• Low token inflation (token unlocks)

Price is the best marketing.

Or just reach out to @mementoresearch ;)