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Apple aims to invest 14 billion to seize the AI search throne, directly facing the emergence of Google's monopoly terminator?
Apple is targeting the core of generative AI, planning to invest heavily in acquiring Perplexity, valued at 14 billion dollars, intending to quickly strengthen its technological shortcomings and comprehensively upgrade the Safari and Siri search experience! If this deal goes through, it would be Apple's largest acquisition in history, surpassing the milestone of buying Beats for 3 billion dollars in 2014!
A desperate battle! Apple faces antitrust pressures from Google's default search agreement, with a worrying outlook for a 20 billion dollar annual collaboration, making in-house AI search an urgent necessity. Meta and Samsung are also eyeing the opportunity, having attempted to acquire Perplexity or reach a collaboration first, intensifying competition and altering market dynamics!
Moreover, there are rumors that Apple may adopt a "soft landing" strategy, making Perplexity an optional search engine for Safari, or prioritizing the integration of its real-time Q&A technology to lay a solid foundation for the new version of Siri in 2026.
However, the challenges should not be underestimated: Perplexity is facing injunctions and huge compensation due to a copyright lawsuit with the BBC, and its technology is based on the Meta Llama fine-tuning model, with controversial content citations and legal risks lurking as hidden reefs. Negotiations are still in the early stages, with Perplexity's senior executives not directly involved, and Apple may make decisions after the antitrust ruling settles.
Conclusion: Apple's ambitions in AI search are not mere talk; acquisitions and collaborations are advancing on multiple fronts, but legal disputes and competitive pressures present a deadly test. The next move could rewrite the future landscape of search engines, ushering in a new era for tech giants! Investors and industry insiders are watching closely.
最新新闻
Apple is targeting the core of generative AI, planning to invest heavily in acquiring Perplexity, valued at 14 billion dollars, intending to quickly strengthen its technological shortcomings and comprehensively upgrade the Safari and Siri search experience! If this deal goes through, it would be Apple's largest acquisition in history, surpassing the milestone of buying Beats for 3 billion dollars in 2014!
A desperate battle! Apple faces antitrust pressures from Google's default search agreement, with a worrying outlook for a 20 billion dollar annual collaboration, making in-house AI search an urgent necessity. Meta and Samsung are also eyeing the opportunity, having attempted to acquire Perplexity or reach a collaboration first, intensifying competition and altering market dynamics!
Moreover, there are rumors that Apple may adopt a "soft landing" strategy, making Perplexity an optional search engine for Safari, or prioritizing the integration of its real-time Q&A technology to lay a solid foundation for the new version of Siri in 2026.
However, the challenges should not be underestimated: Perplexity is facing injunctions and huge compensation due to a copyright lawsuit with the BBC, and its technology is based on the Meta Llama fine-tuning model, with controversial content citations and legal risks lurking as hidden reefs. Negotiations are still in the early stages, with Perplexity's senior executives not directly involved, and Apple may make decisions after the antitrust ruling settles.
Conclusion: Apple's ambitions in AI search are not mere talk; acquisitions and collaborations are advancing on multiple fronts, but legal disputes and competitive pressures present a deadly test. The next move could rewrite the future landscape of search engines, ushering in a new era for tech giants! Investors and industry insiders are watching closely.
最新新闻
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