On May 26, 2025, Binance introduced Live Trading on Binance Square, allowing users to watch experienced traders execute strategies live while trading directly within the platform. This feature eliminates the need to toggle between apps, offering a unified space for learning, interaction, and investment. Available in 30 languages, Binance Square’s livestreams foster engagement with personalized feeds and expert commentary from key opinion leaders (KOLs). As Jeff Li, Head of Product at Binance, noted, “Live Trading is designed to make trading more accessible, interactive, and engaging.”
This innovation positions Binance Square as a competitor to traditional social media platforms, emphasizing education and real-time market insights. With multistreaming support and upcoming livestream competitions, the platform is set to redefine crypto trading’s social aspect, empowering both novices and pros.