Animoca Brands Partners With Cross the Ages: Unleashing the Potential of Web3 AAA Cryptocurrency Gaming Information about the strategic partnership and the Arise project
The giant in the blockchain-based gaming field, Animoca Brands, based in Hong Kong, has just announced a strategic partnership with the transmedia platform Cross the Ages. This collaboration aims to support the launch of Arise, a multiplayer action RPG that integrates blockchain technology, expected to debut on the Windows platform in Q4 2025. This project has been in development for over 2 years, demonstrating the ambition to effectively tap into the potential of the Web3 gaming market.
About the Arise project and Unreal Engine 5 technology
According to the press release, Arise is built on Unreal Engine 5 – the AAA standard engine platform of the gaming industry. One of the notable features is the immersive environment, detailed graphics, along with in-game economic mechanisms that allow players to engage in PvE and PvP activities, creating a community-based economy within the game.
We signed a strategic partnership with @CrossTheAges, a transmedia ecosystem based on blockchain across the fantasy and sci-fi fields.
Through this partnership, we will support the Cross the Ages ecosystem alongside the official launch of Arise, a free-to-play game… pic.twitter.com/uZtoaqTTEU
— Animoca Brands (@animocabrands) June 20, 2025
Roles in the game and the digital economy ecosystem
In Arise, players can choose from various roles such as farmers, craftsmen, dungeon explorers, or warriors. Activities include PvE arenas and PvP wars, resource gathering, and participating in a player-driven economy. The base-building system, energy management, generator upgrades, and resource mining from the land are also new features, creating a highly autonomous experience.
In-game characters and development potential
Currently, four archetypal characters have been introduced: Malik with magical powers; Ellie, the veteran sorceress; Takeshi, the elite warrior; and Samia, the Arcane scholar. These characters will play a core role in the storyline, clearly showcasing the combination of traditional elements and blockchain technology in gameplay.
Samia Avatar. Source: Cross the Ages
Animoca Brands' mission in developing Token CTA
At the same time, Animoca Brands actively acquires more Token CTA – the utility and governance token of the Cross the Ages ecosystem – in the open market. Token CTA aims to serve interactive decentralized activities in-game, NFTs, and storytelling assets. This token will be used for trading, participating in platform activities, and operating the ecosystem, contributing to the growth of the token market in the cryptocurrency gaming space.
Marketing strategy and new product development
It is noteworthy that Animoca will provide maximum support for the go-to-market strategy for Blast – the new version of the Cross the Ages card game. These activities include adjusting the tokenomics model, marketing strategy, and providing liquidity for Token CTA, aiming to expand the scope and frequency of Token usage within the ecosystem.
Comments from leaders and expectations for the AAA potential of crypto gaming
In the announcement, Yat Siu – founder and executive chairman of Animoca Brands – emphasized the confidence in the growth potential of blockchain gaming, especially through the Arise project built on Unreal Engine 5. He affirmed that Arise is a clear testament to the capabilities of AAA-tier blockchain games in the high-standard industry.
Sami Chlagou, CEO of Cross the Ages, expressed pride in the continuous support from Animoca since 2021. He also highlighted that this funding round and partnership open a new chapter in the project's development journey.
Meanwhile, Animoca is advancing in cross-industry cooperation, announcing that they have partnered with Standard Chartered Bank and Hong Kong Telecom to apply for a license to issue a stablecoin that can be pegged to the Hong Kong Dollar (HKD). The long-term goals aim to create a legal entity to issue stablecoins, contributing to the development of the blockchain ecosystem in Hong Kong.
Source: https://tintucbitcoin.com/animoca-hop-tac-ra-mat-game-blockchain-arise/
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