#XSuperApp Over the weekend, the former richest man in the world requested a logo for the platform, which until this morning had been rebranded to X. Twitter—sorry, X—CEO Linda Yaccarino tweeted—sorry, x-tweeted—that the company was radically reimagined to become a platform "centered on audio, video, messaging, payments/banking—creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI."

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The new brand—which users have noted looks a lot like the standard unicode X—is the latest iteration of a concept that Musk has been promoting since the 1990s. Initially, he tried to build an online bank at x.com until he was removed from the company, which was renamed after its only successful service, PayPal.