#XSuperApp Elon Musk's app X will offer investment and trading in a push for the "super app". Users of Elon Musk's X will soon be able to make investments or transactions on the social media platform, according to the company's CEO, Linda Yaccarino, a move to support the billionaire owner's vision of creating an "everything app," the Financial Times reported on Thursday.
In an interview with the newspaper, Yaccarino stated that the company was exploring the introduction of an X credit or debit card, which could arrive as soon as this year.
Musk, who closed a $44 billion deal to buy Twitter in April 2022 and later rebranded it as X, has indicated plans to model it as a "super app," similar to China's WeChat.
The social media platform did not immediately respond to a Reuters request for comment. 2025 X will connect you in ways you never thought possible. X TV, X Money, Grok, and much more," Yaccarino wrote in a post last December.
Payment giant Visa and X partnered to offer direct payment solutions to customers of the social network, a person familiar with the matter said earlier this year.
A super application, or what Musk calls an "everything app," has been described as the Swiss Army knife of mobile applications, providing users with a set of services such as messaging, social networking, payments, and e-commerce shopping.
X hired Yaccarino as CEO in 2023 amidst an exodus of advertisers from the platform, concerned that their ads would appear alongside inappropriate content.
Yaccarino stated that 96% of X's advertising clients before the acquisition had returned to the platform, according to the Financial Times report. The company is set for its first year of advertising revenue growth this year since its acquisition by Musk.