Portfolio management is the strategic process of building and overseeing a collection of investments to meet long-term financial goals. It involves selecting a mix of assets—such as stocks, bonds, real estate, or mutual funds—based on an investor’s risk tolerance, time horizon, and objectives. Active portfolio management aims to outperform the market through careful selection and timing, while passive management seeks to match market performance using index funds. Regular monitoring and rebalancing help maintain the desired asset allocation and manage risk. Effective portfolio management requires knowledge, discipline, and adaptability to changing market conditions. Ultimately, it seeks to optimize returns while managing risk in line with the investor’s unique profile and goals.