#XSuperApp
Elon Musk's X is planning to launch investment and trading features to become an all-in-one "super app."
Users will be able to make payments, invest, and trade within the platform, with a credit/debit card that could be launched by the end of this year.
Users of Elon Musk's X will soon be able to make investments or transactions on the social media platform, according to the company's CEO, Linda Yaccarino, a move to support the billionaire owner's vision of creating an "app for everything," the Financial Times reported on Thursday.
In an interview with the newspaper, Yaccarino said that the company was exploring the introduction of an X credit or debit card, which could arrive as soon as this year.
Musk, who closed a $44 billion deal to buy Twitter in April 2022 and later rebranded it as X, has indicated plans to model it as a "super app," similar to China's WeChat.
Elon Musk claimed that Carlos Slim could not achieve his wealth without the help of protected networks.
"2025 X will connect you in ways you never thought possible. X TV, X Money, Grok and much more," Yaccarino wrote in a post last December.
The payment giant Visa and X partnered to offer direct payment solutions to customers of the social network, a person familiar with the matter said earlier this year.
A super app, or what Musk calls an "app for everything," has been described as the Swiss army knife of mobile applications, offering a suite of services to users, such as messaging, social media, payments, and e-commerce shopping.
X hired Yaccarino as CEO in 2023 amid an exodus of advertisers from the platform, concerned about the possibility that their ads would appear alongside inappropriate content.
Yaccarino stated that 96% of X's advertising clients prior to the acquisition had returned to the platform, according to the Financial Times report.