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According to reports, Apple is about to open a new chapter in chip design with artificial intelligence. Apple's Senior Vice President Johnnie Srouji revealed that the company plans to integrate generative AI technology into the research and development process of custom chips, aiming to accelerate the development of the core processors for devices.

This is not just a simple concept marketing, but a concrete attempt to apply AI to the cutting edge of hardware development. Experts analyze that this approach is expected to significantly improve chip design efficiency, while greatly reducing development costs and accelerating product iteration speed.

By combining artificial intelligence with self-developed chip technology, Apple's move has far-reaching strategic significance and is likely to become a key factor in maintaining its competitive edge in the hardware field in the future. This forward-thinking approach to technology integration demonstrates Apple's ongoing spirit of exploration in digital hardware innovation.