Let me first talk about the perspective of the old community.
The better the market, the more new users flock in, and Binance is almost a must-have exchange for newcomers.
The most active users in many communities are in Binance.
From its inception, Binance has always started from the community and was one of the earliest exchanges to closely communicate and connect with the community and its leaders. Even now, Binance staff often appear in the old community to solve some issues.
And all of this is merely the shallowest and most intuitive feeling that can be seen by the old community.
In terms of data:
Daily Performance: Binance processes an average of about 13,000 altcoin deposit transactions daily, far exceeding Coinbase (about 6,000) and other exchanges (a total of about 10,000).
Bull Market Peak: Looking back at the uptrend from November to December 2024, Binance's daily altcoin inflow trading volume peaked at 59,000 transactions, involving 42,000 unique addresses, more than double that of Coinbase and far exceeding other exchanges, highlighting its market dominance.
Stablecoin inflow takes the lead, with Ethereum and TRON networks both ahead.
Binance ranks first in the stablecoin inflow on the Ethereum (ETH) and TRON networks, showcasing its position as a core gateway for capital inflow.
Ethereum Network: Binance received 53,000 USDT and USDC inflow transactions, ahead of Coinbase (42,000), Bybit (28,000), and OKX (11,000).
TRON Network: In the past week, Binance received 384,000 USDT inflow transactions, far exceeding Bybit (321,000) and HTX (163,000).
Overall Stablecoin Reserves: Binance holds $31 billion in USDT and USDC, accounting for 59%, more than three times that of OKX ($8.2 billion, 15.39%), highlighting its unparalleled liquidity advantage.
Data Source: CryptoQuant
Industry-leading reserve transparency enhances user trust.
Binance excels in reserve transparency (Proof-of-Reserves, PoR), solidifying its position as a trustworthy platform.
Reserve Ratio: Binance's reserve ratio has always remained above 100%, with monthly PoR reports regularly published, including verifiable on-chain wallet addresses, ensuring the security of user assets.
Comparison with Other Exchanges:
OKX and Bybit also have reserve ratios exceeding 100%, but their update frequency and transparency are not as good as Binance's.
Coinbase does not provide public PoR reports and relies on traditional financial disclosures, raising concerns among some investors about its transparency.
Kraken's PoR updates are inconsistent, with weak transparency.
User Trust: Binance's transparency practices enhance its credibility among crypto-native users, especially in an environment where decentralization and verifiability are highly valued.
This year's flagship product: Binance Alpha drives innovation and attracts new users.
Binance provides exposure opportunities for early high-potential projects through its Binance Alpha platform, attracting new users and driving market innovation.
Binance Alpha: As a pre-listing platform within the Binance wallet, Binance Alpha selects tokens with strong community interest and high growth potential. For example, on June 12, 2025, Binance Alpha listed DEGEN and launched an airdrop event, distributing 13,862 DEGEN tokens to users holding at least 245 Alpha points.
User Attraction: Through Binance Launchpad, Alpha, and Seed Tag (the former Innovation Zone), Binance provides new users with opportunities to participate in pre-sales, ICOs, IDOs, and airdrops, significantly enhancing the platform's attractiveness.
User Growth and Market Dominance
Binance continues to lead in user base and trading volume in the global crypto market, further consolidating its industry position.
User Scale: As of August 2023, Binance has 185 million registered users, covering over 180 countries, with trading volume consistently ranking first in the world.
2025 Capital Inflow: Binance recorded a cumulative dollar inflow of $335 billion, slightly below Coinbase ($344 billion), reflecting its strong user trust and platform stability.
Market Share: Binance occupies 96.91% of the trading volume in the South Korean market, with nearly half of the global Bitcoin trading volume completed through Binance, highlighting its appeal to retail and high-net-worth traders.
Data Source: CryptoQuant
Why has Binance always been the core of capital flows?
Strong Liquidity: Binance's altcoin and stablecoin trading volumes far exceed its competitors, ensuring users can trade quickly at the best prices.
Stable Technical Foundation: Binance's infrastructure supports high-frequency trading and large-scale capital inflow, attracting both institutional and retail users.
User Trust: Through regular PoR reports, verifiable on-chain data, and global compliance licenses (such as licenses in India, Japan, Brazil, and 21 other regions), Binance has garnered widespread trust.
Innovation-driven: Platforms like Binance Alpha and Launchpad offer users early investment opportunities, attracting new users and driving market growth.