From 'earning 100,000 daily' to kneeling for '800 to buy a complete set', the craze for trendy toys is even more thrilling than a stock market circuit breaker!
The scalper farce surrounding Labubu is a live absurd play of contemporary speculation! Just as these resellers were flaunting screenshots of their transactions in WeChat moments, boasting about 'earning 100,000 daily', they found themselves begging in second-hand groups for '800 to buy a complete set'. In less than 24 hours, they experienced a wealth roller coaster—this slap in the face is louder than a stock market crash!
Ultimately, this is a grand spectacle directed in collusion between scalpers and brands. Those self-proclaimed 'tech players' use a $12 software tool, combined with a mass attack strategy, to clear out stores, only to turn around and inflate the price of a $399 plastic toy to over ten thousand. Even more absurd are the international scalpers treating Southeast Asia as an ATM, buying in Thailand and reselling in Europe and America, effectively turning trendy toys into cross-border smuggling.
But this time, Pop Mart suddenly opened pre-sales, directly exposing the emperor's new clothes. The buyback price for a complete set plummeted from 2,800 to 700, and no one wanted it. The 1,500 price tag on the app became a self-indulgent number; this isn't called a crash, it's called karma! Just look at how people in London are brawling in shopping malls over toys, Korean police are dispatched to maintain order, and a single store in Thailand is raking in over ten million a day—this is not about selling toys; it's clearly about creating social chaos!
The brand is the one that should be scolded the most. While they talk about 'optimizing the experience', they are honestly playing hunger marketing. The founder Wang Ning's statement about 'controlling production to maintain scarcity' is, in plain terms, just treating consumers like chives to be cut. Prioritizing supply to overseas stores further turns domestic players into backups.
Now that the bubble has burst, it's a good thing; the pre-sale mechanism allows ordinary people to buy at original prices, and a strange service has emerged on second-hand platforms offering '30 yuan daily rentals'. I say the entire trendy toy circle should wake up: while scalpers are busy clearing stock, the real players are already waiting for the next buyer. Remember, any speculation that strays from product value will ultimately lead to a mess. Those who stay awake during the bubble will be the ones laughing in the end.
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