Elon Musk's ambitious vision for X (formerly Twitter) has captured the attention of the cryptocurrency market. The social media platform is increasingly adding financial services.
According to The Kobeissi Letter, X CEO Linda Yaccarino recently told the Financial Times that the platform will soon allow users to invest and trade on the app. That suggests a pivot beyond posting and news feeds.
Elon Musk's super app ambition
Elon Musk has long said he wants X to be the 'everything app', combining social media with commerce, finance, and much more. As early as October 2022, he called the Twitter acquisition 'the catalyst to create X, the everything app.'
When rebranding to X, Musk aimed for a super app like WeChat incorporating chat, payments, content, and shopping. Under Musk, the company was renamed 'X' and expanded beyond posts.
Paid subscription packages and the AI chatbot (Grok) are operational, and the platform now supports video and audio calls. Musk has repeatedly stated that the goal is to handle 'someone's entire financial life' on X. This includes banking, payments, and securities all potentially existing within the app.
This year, Elon Musk even predicted that X could one day rival banks in market value – with a valuation of $250 billion equivalent to the largest financial institutions.
Yaccarino reiterated this all-in-one vision. She stated that X aims to enable users to 'share content, shop, and send money – all in one place.'
In a recent FT interview, Yaccarino confirmed that next year X will offer investment and trading services directly on the app. She said in the interview,
"Whether I can pay for the pizza we had dinner with last night, or make an investment or transaction – that is the future."
X moves into Finance
Evidence of X's financial momentum is growing. X has quietly been building 'X Money', a digital wallet and payment branch. Musk confirmed in May 2025 that X Money is in a limited beta testing phase.
Users can now link their debit cards to their X Wallet thanks to a partnership with Visa announced in early 2025.
This partnership with Visa allows 'security + instant funding' for X Wallet through Visa Direct. It will launch in the U.S. before rolling out globally.
Behind the scenes, X has obtained dozens of money transfer licenses in the U.S. – at least 41 state licenses have been granted.
These licenses are essential for legally transferring money across states, a prerequisite for rolling out payment services widely. The platform shows that X Money could become a full-service financial hub.
Industry observers note that these moves could enhance cryptocurrency functionality. For example, Musk's announcement last year about X's payment plans sparked speculation that Bitcoin and other digital currencies could be integrated.
Although Yaccarino and Musk did not name specific cryptocurrencies, Musk's interest in Dogecoin and Bitcoin suggests that cryptocurrency will play some role.
Tesla still holds about 11,509 BTC (over $1.0 billion). Musk has publicly issued cryptocurrency on Mars, so adding cryptocurrency features to X makes sense.
Cryptocurrency on X and market impact
Cryptocurrency analysts believe that embedding payments or cryptocurrency transactions into a mainstream app could drive widespread adoption.
If X Money eventually supports cryptocurrency, millions of X users could send and receive Bitcoin, Ether, or stablecoins as easily as sending a Tweet.
This could create new liquidity flows: Ethereum's on-chain transaction volume has increased with any news about large payment deployments, and Bitcoin supply outside exchanges remains stable as holders anticipate major P2P payment platforms.
At the same time, X's larger transformation has been closely watched by investors. In 2025, X's equity valuation skyrocketed as Elon Musk's streamlining improved profitability even as revenue decreased. The company was valued at around $40–45 billion mid-year, close to its peak in 2021.
However, the core social app has seen a decline in user numbers. Therefore, new services like financial products are seen as Musk's plan to increase revenue.
The Financial Times reported that Elon Musk hopes X will recover advertising losses 'soon' as these new features attract users back.
