X CEO Linda Yaccarino announced in an FT interview at the Cannes Lions festival that the platform will soon enable users to “transact your whole financial life” directly on X—whether paying a friend for pizza, making an investment, or placing a trade  . She confirmed plans for X to introduce a credit or debit card and to expand its digital-wallet service, “X Money,” with Visa as an initial U.S. partner  .

This move follows Musk’s aspiration to transform X into an “everything app” similar to China’s WeChat, encompassing messaging, payments, shopping, and now financial services  . X Money is expected to launch first in the U.S., enabling P2P payments, merchandise purchases, tipping features, and value storage  .

However, as Yaccarino noted, branching into financial services will subject X to increased regulatory scrutiny, including licensing and anti–money‑laundering laws  . The move also arrives amid continued financial pressure: despite gains, X's 2025 revenue is projected at $2.3 bn—still well below the $4.1 bn reported at the time of Musk’s 2022 acquisition  .

Yaccarino also addressed concerns over advertiser relations, stating 96% of pre-acquisition advertisers have returned, though tensions persist over content moderation and Musk’s influence  . Adding to the strategy, Musk’s xAI acquisition of X for $45 bn in March aims to enhance AI-powered ad targeting and boost engineering efforts  .

This piece highlights the strategic deepening of X’s ecosystem—integrating payments, investing, and financial tools—to compete with global super‑apps. It’s timely and relevant for Binance users following crypto and digital finance trends.