🇪🇸 BBVA embraces Crypto: Spanish Bank Recommends Bitcoin & Ether to Clients 🚀💰
Spain’s second-largest bank, BBVA, has officially entered the crypto arena, actively recommending Bitcoin (BTC) and Ethereum (ETH) allocations to its wealth management clients. Since September 2024, its Swiss private banking arm has suggested allocating 3–7% of portfolios to crypto based on risk appetite—a first among major EU banks.
This guidance builds on BBVA’s early adoption, having offered crypto trading since 2021. Now, clients can expect expanded services, including in-app buy/sell options and crypto portfolio tools, with broader rollout planned soon.
In March 2025, Spain’s financial watchdog CNMV gave BBVA the green light to offer BTC and ETH trading locally. The move aligns with the Markets in Crypto-Assets ( MiCA) Regulation of the European Union, which took effect in late 2024, though most European banks still steer clear of digital assets.
BBVA believes even modest crypto exposure boosts performance without excessive risk, despite crypto’s notorious volatility. This progressive stance may nudge other financial institutions, like Santander, to follow suit.
🌐 Bottom line: BBVA’s shift from crypto tolerance to active endorsement marks a pivotal moment for traditional finance, paving the way for broader crypto adoption across Europe.