On June 18, 2025, the Spanish bank BBVA, the second largest in the country, began recommending its wealthy clients invest between 3% and 7% of their portfolios in $BTC and $ETH . This was stated by Philipp Meyer, head of the Digital and Blockchain Solutions Department at BBVA Switzerland, at the DigiAssets conference in London. According to him, the bank has been advising clients on cryptocurrencies since September 2024, suggesting up to 7% for those willing to take higher risks. Even 3% in cryptocurrencies can significantly enhance portfolio returns without excessive risks.
BBVA, which manages assets of $700 billion, has become one of the first major banks to actively promote crypto investments. In March 2025, the bank received approval from the Spanish regulator (CNMV) to trade and store Bitcoin and Ethereum through its own platform. The service is initially available to a limited group of clients but will soon expand. BBVA also offers crypto services in Switzerland and Turkey, including $USDC and other assets. This move reflects the growing trust of traditional banks in cryptocurrencies.
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