An increasing number of public companies in the US and Canada that are not operating in the digital asset space are implementing a "Bitcoin treasury" strategy – that is, allocating a portion of cash or financial reserves to invest in the world's largest cryptocurrency.
According to a new report from Standard Chartered Bank, there are currently 61 publicly listed companies not focused on digital currencies that have been or are implementing this strategy – indicating that Bitcoin is becoming the new strategic financial tool in the post-ETF era.
This move is largely driven by the "MicroStrategy" effect. The software company founded by Michael Saylor – now renamed Strategy – began accumulating Bitcoin in 2020. To date, Strategy has held BTC worth over 63 billion USD, and its stock price has increased by more than 3,000% since then. This success is creating a ripple effect.
