I feel that we should start from the basics. The original purpose of attracting new users should now be aimed at Alpha. Holding Alpha tokens or Binance Chain spot assets is necessary to effectively increase balance points, rather than just having USDT in the wallet to accumulate points. This way, it may perfectly convert new users and also prevent studios from exploiting the system. After all, would studios dare to hold Alpha tokens with such large amounts of capital? Similarly, there will increasingly be more projects willing to go on Alpha 😂😂 As for which projects can attract retail investors to hold, it depends on whether your project can pump the market; with more retail investors, there will be opportunities to profit by following the whales, instead of just buying and having the project dump.

If the mechanism does not change, the plot behind Binance Alpha should be:

No one dares to be an LP → → → → The wear and tear of those who grind for points increases → → → → Originally, people earned a little spending money each month, but now they may not earn anything and may even lose money → → → → The 'shearing studios' gradually go bankrupt → → → → The competition decreases, the requirements for obtaining airdrop points lower, and grinding points and obtaining airdrops enter a new balance range.

However, one thing is undoubtedly clear: the future profit effect will definitely decrease, because everyone has seen through it.

But if the mechanism is to change, how can it change? From a product manager's perspective, I can't think of any good mechanisms, and in the end, I feel that Alpha is meaningless...