$BTC Block, Inc. (née Square) has steadily increased its Bitcoin integration and corporate holdings. As of March 31, 2024, Block held 8,038 BTC—about 9% of its cash reserves—thanks to initial purchases in 2020 and 2021, and a monthly dollar-cost-averaging strategy using 10% of Bitcoin-related gross profits since April 2024 . Beyond treasury accumulation, Block is rolling out Bitcoin processing via its Square POS hardware and Lightning Network beginning late 2025, enabling merchants to accept near-instant BTC payments . Additionally, with Cash App’s “Bitcoin Conversions,” sellers can allocate 1‑10% of daily sales into BTC . Block’s multi-pronged Bitcoin approach—treasury, payments, custody, and mining—cements its reputation as a leading Bitcoin-first fintech innovator.