The Japanese company Metaplanet has taken a pivotal step in its journey to become a major player in the Bitcoin arena, as it recently added a new boost to its stock of the digital currency. The company pumped $117 million to purchase 1,112 Bitcoin units at an average price of approximately $105,000 each, raising its total holdings to 10,000 Bitcoins, thus surpassing Coinbase to rank seventh among public companies in terms of digital treasury size.
This advancement coincided with Metaplanet's announcement of issuing interest-free bonds worth $210 million dedicated to financing future Bitcoin purchases. This trend indicates its bold strategy of relying on innovative debt instruments to bolster its digital position, with the aim of reaching a target of 210,000 Bitcoins by the end of 2027.
In terms of financial markets, Metaplanet's shares received strong support from these movements, as they recorded an increase of over 20% during the trading session the day after the announcement. This is attributed to investors' enthusiasm regarding the company's plan, which has shifted from its traditional model of hotel development to a 'holding company' model for Bitcoin, reflecting an increasing confidence in its ability to achieve future returns linked to the rise in the digital currency's price.
In a step in line with this transformation, Metaplanet is working on opening a 'Bitcoin Hotel' in Tokyo in early 2026, as an interactive platform to introduce the digital technology and enhance the culture of adoption within the local and international community. The company is also strengthening its presence by appointing strategic advisors from industry experts to support acquisitions and develop a sustainable business model.
Metaplanet's active movement reflects a tangible shift in its perspective on digital assets, from merely a speculative tool to an essential component in structuring its investment portfolio. As the pace of purchases continues and ambitions expand, the company seems to be on track to solidify its position among the world's major Bitcoin holders, reinforcing its status as a key player in the cryptocurrency landscape.
