#MetaplanetBTCPurchase From a hotel network to a Bitcoin giant
Metaplanet (TSE code: 3350.T), originally called Red Planet Japan, was a budget hotel operator in Japan. In April 2024, the company radically changed its strategy, rebranding itself as Metaplanet and migrating to the Bitcoin and blockchain sector.
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💰 Bitcoin Strategy
• By June 2025, Metaplanet already owns 10,000 bitcoins (BTC), surpassing companies like Coinbase, and becoming the ninth largest publicly traded company with BTC reserves in the world.
• The company has already invested approximately US$ 947 million in Bitcoin, with an average purchase price of about US$ 94.700 per BTC.
• The market value of its BTC reserves has already exceeded US$ 1 billion.
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📈 How did it finance this acquisition?
• Metaplanet issued US$ 210 million in debt securities (zero-coupon) to the Evo Fund, maturing in December 2025.
• It also plans to raise US$ 5.4 billion by 2027 through the issuance of 555 million new shares, with the aim of buying even more Bitcoin.
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🎯 Ambitious Goals
The company aims to achieve:
• 30,000 BTC by the end of 2025
• 100,000 BTC by the end of 2026
• 210,000 BTC (approximately 1% of the total global supply) by the end of 2027
These goals make Metaplanet what many are already calling the “MicroStrategy of Asia.”