#MetaplanetBTCPurchase

Initially known as Red Planet (2013–2020), Metaplanet operated hotels. However, the COVID-19 pandemic severely impacted the tourism industry, forcing them to pivot. By 2024, the company made a strong shift towards cryptocurrency, rebranding to Metaplanet and making BTC the strategic focus .

• They launched a stock incentive package, issued shares, split warrants, and bonds to raise capital for BTC investment — similar to the strategy initiated by MicroStrategy (now Strategy).

Goals & current BTC holdings:

• As of June 16, 2025, Metaplanet has purchased a total of 10,000 BTC, surpassing Coinbase to become one of the 9–10 largest BTC-holding organizations in the world .

• Purchased an additional 1,112 BTC (117.2 million USD @ ~105,435 USD/BTC) recently .

• Total investment value is approximately 947 million USD, with an average price around 94–96k USD/BTC.

• Ambitious goals:

• 30,000 BTC by the end of 2025,

• 100,000 BTC by the end of 2026,

• 210,000 BTC (~1% of total supply) by the end of 2027.

Funding & accompanying financials:

• The company has issued multiple rounds of zero-interest bonds, with the 18th round valued at 210 million USD maturing at the end of 2025, to finance BTC purchases .

• Planning to issue additional discounted stock warrants valued at approximately 5.4 billion USD — considered the largest securities issuance in Japan for Bitcoin asset goals.

Conclusion

MetaplanetBTCPurchase is a project that penetrates the Bitcoin-treasury segment of Metaplanet, demonstrated by their comprehensive transformation from a traditional hotel company into a “BTC acquisition company” with the ambition to own 1% of the total BTC supply in the world by 2027.