#MetaplanetBTCPurchase (Metaplanet) is a Japanese investment company, and it has become widely known recently due to its strong and expansive strategy for investing in Bitcoin (BTC). Its explanation for purchasing Bitcoin can be summarized in the following points:
Strategy similar to MicroStrategy: Metaplanet follows a similar approach to the American company MicroStrategy, as it converts a significant portion of its treasury reserves into Bitcoin instead of holding traditional fiat currencies. The company views Bitcoin as a long-term strategic asset for value preservation and growth.
Massive and recurring purchases: Metaplanet has made large and recurring purchases of Bitcoin. In June 2025, the company announced that it had surpassed the 10,000 Bitcoin threshold in its total holdings after purchasing 1,112 Bitcoin worth $117.2 million. This makes it one of the largest publicly listed companies globally in terms of Bitcoin holdings, surpassing companies like Coinbase.