$BTC #MetaplanetBTCPurchase Metaplanet BTC Purchase marks a pivotal shift in both the company’s identity and the broader narrative of corporate Bitcoin adoption. Originally founded as Red Planet Japan, a modest budget‑hotel operator, the firm rebranded to Metaplanet in April 2024 and publicly committed to a bitcoin‑centric treasury strategy. Since then, Metaplanet has aggressively scaled its holdings—from an initial handful of BTC in mid‑2024 to an impressive 10,000 BTC as of June 16, 2025, following its acquisition of 1,112 BTC for approximately $117 million at an average price of $105,435 per coin—surpassing Coinbase and claiming the position as the ninth‑largest Bitcoin‑holding publicly traded company globally . To support further purchases, it issued a zero‑coupon bond of $210 million, reflecting both confidence in its strategy and investor appetite, with its shares rising by around 22–26 percent on announcement day .

Metaplanet has clearly defined its long‑term targets: 30,000 BTC by year‑end 2025, 100,000 BTC by 2026, and ultimately 210,000 BTC by the close of 2027 . This roadmap is underscored by robust financial discipline, as evidenced by its proprietary "BTC Yield" metric, which surged to 309.8 percent in Q4 2024 and has remained above 80 percent in 2025 . Moreover, its market valuation now exceeds ¥1 trillion (roughly $6.9–7.9 billion), trading at a notable premium to the value of its BTC holdings—over 7× NAV per BTC—driven by speculative investor enthusiasm, a limited share float, and favorable Japanese accounting and tax treatment positioning BTC as a reserve asset .