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A Japanese company that operated in the hotel sector (as 'Red Planet Japan'), rebranded in 2024 after fully transforming into a company focused on acquiring Bitcoin as a primary asset.
- Last purchase (June 16, 2025)
The company purchased 1,112 Bitcoin for $117.2 million (at an average of about $105,435/BTC).
Surpassed the 10,000 Bitcoin mark in its wallet, with a total estimated value of about $947 million (average cost of $94,697 per BTC).
With this, Metaplanet surpassed the Coinbase platform, becoming the seventh or ninth largest publicly traded company in terms of Bitcoin reserves.
- Financing and market impact
- The purchase was financed through the issuance of zero-interest bonds worth $210 million, targeting more acquisitions.
- The company's stock price rose by +20–26% on the announcement day, with a total increase of about +400%–2,000% over the past year.
- There is great anticipation among investors for a surge in acquisitions according to forecasts.
- Ambitious plan: Where is it headed?
Long-term goal: To reach 210,000 Bitcoin (~1% of the total supply) by the end of 2027.
A phased plan to reach 100,000 BTC by the end of 2026.
- What does this mean?
1. Radical transformation: From a hotel company to an investment entity in Bitcoin.
2. Aggressive financing strategy: Issuing bonds and selling shares to buy BTC heavily.
3. Direct impact on the market: Rise in stock price and competition with major players like Coinbase.
4. Bitcoin reserves = Core of the business: Integrating digital assets into the company's business model.
✍️ This move represents the largest transformation and a qualitative success story in the world of companies prioritizing Bitcoin strategically. If you would like a deeper analysis of what this means for cryptocurrency markets or its impact on investors, I can provide more details.
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