The targeting the web2 gamer is the future and always has been.

The question is, are games going to start building treasuries with rev share like $AXS, $UNI, $PHAR?

Will they put Marketplace fees, ad rev, in game purchases back to their community owned treasury?

This forced the team to own a big bag of the token to tap into that % of the rev share. Aligned incentives, real missionaries rather than mercenary holders.