#TrumpBTCTreasury

Trump’s Bitcoin Power Play: $2.3 Billion Treasury + Truth Social ETF Sparks Market Uproar

In a move shaking both Wall Street and Crypto Twitter, the SEC has approved Trump Media & Technology Group’s (TMTG) ambitious $2.3 billion Bitcoin treasury plan. Following the SEC’s green light on June 13, TMTG will raise funds through 56 million equity shares and 29 million convertible notes, with participation from around 50 investors. The funds will allow the company to purchase a significant amount of Bitcoin, instantly making TMTG one of the largest public corporate holders of BTC, alongside names like MicroStrategy.

CEO Devin Nunes called the strategy “aggressive” and framed it as a defense against what he describes as “banking discrimination” towards Trump-affiliated businesses. The Bitcoin reserves will join TMTG’s $759 million in cash and short-term holdings, marking a strategic pivot towards digital assets. The company positions this as a patriotic financial stand—part of a broader narrative the Trump Media brand has cultivated within the so-called “Patriot Economy.”

But the crypto push doesn’t stop there. In early June, Trump Media also filed to launch its own spot Bitcoin ETF under the Truth Social brand. The ETF, if approved, would be listed on NYSE Arca and would give retail investors direct exposure to Bitcoin. The custodian will be Crypto.com (via Foris DAX), with Yorkville America Digital acting as the sponsor. The ETF filing follows a growing trend among financial institutions eager to capitalize on the recent surge of interest in Bitcoin-related investment products.

However, critics warn of serious conflicts of interest, as Yorkville has business ties to other Trump Media initiatives. With more than 60 Bitcoin ETFs already on the market, questions loom over whether Truth Social’s political branding will attract enough demand or simply deepen investor polarization.