#TrumpBTCTreasury On June 13, 2025, Trump Media and Technology Group (TMTG) announced that the U.S. Securities and Exchange Commission (SEC) had declared effective its registration for a bitcoin treasury deal. The company successfully raised approximately \$2.3 billion through a combination of debt and equity agreements, involving around 50 investors. As part of its strategy, TMTG plans to include bitcoin on its balance sheet alongside \$759 million in existing cash and short-term investments. This move aligns with a broader trend where companies such as GameStop and MicroStrategy are incorporating cryptocurrencies into their financial portfolios to benefit from increasing digital asset values, amid the Trump administration’s supportive stance on digital currencies .

This development reflects a growing trend among publicly traded companies adopting a "bitcoin treasury strategy" by purchasing digital assets like bitcoin to boost their stock prices. Approximately 60 such firms, spanning industries from software to healthcare, have joined this trend, inspired by early adopters like Michael Saylor of Strategy. However, experts warn that crypto’s notorious volatility could lead to sharp declines in both token and company stock values, especially for firms that heavily leveraged to acquire crypto .

In March 2025, President Donald Trump signed an executive order establishing two national crypto reserves: the Strategic Bitcoin Reserve and the U.S. Digital Asset Stockpile. These reserves, formed using crypto assets seized from criminal and civil cases, are intended to position the U.S. as a pioneer in recognizing cryptocurrency as a strategic asset. Chainalysis estimates the government currently holds about \$21 billion in digital assets, including \$20.4 billion in bitcoin and nearly \$493 million in other cryptocurrencies .

Despite the current enthusiasm, experts suggest that bitcoin treasury companies’ appeal may diminish as direct cryptocurrency investment becomes more accessible .