Touching grass for most of today, but a few thoughts on info/mindshare/etc marketing…

- Kaito is “good” in that it gives us a lot of composable new metrics to try and measure influence and attention

- any system that has financial upside and can be exploited will be exploited

- “certified yappers” are the new incentivized testnet bot farms

- most projects have done a really poor job of monitoring their boards or appropriately tuning them

- going forward, projects are either going to have to set some criteria for rewards that are more than just pure mindshare, or they’re going to have to engage in the process a lot to get optimal results.

Infinex has done a great job of this via extra mechanisms and manual review.

@useBackroom iterating their board multiple times in prod to deal with engagement groups and spam is another good example.

The tools are only as good as the teams utilizing them.