Trump Media and Technology Group announced a qualitative step represented by the introduction of Bitcoin into its budget as part of an unprecedented financial deal worth $2.3 billion. This move comes as part of a new strategy aimed at strengthening the company's position in the digital economy, as it has received approval from the U.S. Securities and Exchange Commission to issue and sell convertible stocks and bonds to a select group of investors. The company intends to allocate a portion of this liquidity to purchase significant amounts of Bitcoin, making it one of the first major media entities to adopt digital currency as a strategic asset in its reserves. The latest financial report showed the company owning about $759 million in the form of short-term liquidity, opening up a wide range of opportunities for strong financial maneuvering amid ongoing transformations in the digital economy. It also announced a formal application to launch a Bitcoin exchange-traded fund (ETF) under the name 'Truth Social Bitcoin ETF', in a move that shows its desire to play a central role within the 'national alternatives' economy. These developments reflect a new direction aimed at integrating digital investment with media and political platforms, which could establish a new economic model benefiting from Trump’s popularity and the appeal of Bitcoin simultaneously.
