Stanislav and partners - experienced content and game developers. Before Catizen, he worked on Telegram bots and mini-applications, enhancing UX for millions of users. That's where the idea was born: "why not create a game about cats, right in Telegram, with Web3 elements, but without deception?"
The combination of gaming experience and understanding of microtransactions plus the Telegram ecosystem gave a boost.
💡 How did the idea of Catizen come about?
The launch moment, March 2024, the Pluto Studio team launched Catizen in the form of a Telegram bot with a mix of "puzzle matching combined with city building." Bulaev and the team offered a simple mechanic: catch a cat - earn tokens.
Promised: 25–35 million users, $10–15 million in revenue in the first 6–10 months, TON support, airdrop of 40% of tokens to players.
🚀 Promises vs. reality (numbers and facts)
In reality, 55 million+ registered users, growth turned out to be even higher than expected. Planned $10–15 million in revenue, received $34 million in 10 months; $16 million from in-game (in just a few weeks), catapulted quickly.
Airdrop 43% of tokens 34% + Launchpool on Binance/KuCoin/Gate - all distributed as planned.
Listing CATI on CEX Listing on Binance Launchpool (promised for Sept. 2024), expected entry into spot trading in Q4 2024, but currently living in Launchpool, although a step towards CEX has already been made.
Roadmap: +200 mini-games, AI, NFT, metaverse.
Already 21 mini-games by October 2024, Bombie and Cattea generated >$9 million, continuation is planned.
🎯 Why did this work (and continue to work)?
1. Simple entry (telegram + TON - tap-to-earn removed barriers for Web3).
2. Emotional theme - cats, care for shelters, a sense of community combined with CSR.
3. Monetization mix (in-game purchases, airdrop, launchpool, tokens, advertising).
4. Partners + trust - TOP (TON), Binance Labs, Decrypt, CoinDesk, etc.
🔮 What's next (plans and prospects)
Mini App Center as an ecosystem: over 200 games by 2025; Cattea with in-game advertising as a new driver. Global expansion: targeting Japan, SEA, EU, USA (special versions for regions).
Growth KPI: in 2025, they forecast $80–100 million in revenue, an increase in DAU/PAU by +60%.
Listing and development of the token (a full launch of CATI on CEX is planned, integration with Telegram Stars and a non-custodial wallet).
🧭 Meow instead of a conclusion.
Stanislav Bulaev and the team didn't just shoot up; they fired cannons into the Web3 community: they removed complex UX, created a game "about cats" with real money and social impact, integrated launchpool and airdrop - and boom! It turned out that it is possible to generate $34 million in 10 months with DAU metrics that no Telegram bot had seen before. Now it's more than just a game; it's a platform, and if the guys add mini-games, AI features, NFT metaverse, and CEX listings, Catizen will become not just a successful project but a Web3 ecosystem for a billion-user audience.
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