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Key story highlights
Trump Media is not currently planning to raise more funds to purchase Bitcoin for its treasury.
The increasing demand for Bitcoin from institutional investors guarantees an upcoming equivalent rise in its price.
The U.S. Securities and Exchange Commission (SEC) announced the effective date of the model registration statement S-3 for Trump Media & Technology Group (NASDAQ: DJT) on Friday, June 13, 2025. As a result, the company backed by Donald Trump received approval from the agency to implement a plan for a Bitcoin treasury.
Devin Nunes, CEO of Trump Media, stated: "We are aggressively executing our plans to expand the company, our offerings, and our capabilities. By enhancing and growing our social media platform, broadcast platform, and brand in the fintech space, alongside establishing a Bitcoin treasury, we aim to rapidly transform Trump Media into an indispensable company for our growing customer base in the national economy."
What does Trump-affiliated media's approval of offering Bitcoin in treasury bonds mean?
The adoption of Bitcoin by the Trump-backed company is a significant indication that the United States will continue to support the cryptocurrency sector in the long term. The SEC and Congress are working to ensure that a clear regulatory environment for cryptocurrencies is implemented as soon as possible.
As a result, more institutional investors will follow the same approach in adopting Bitcoin as a hedge against rising inflation. As of this writing, Bitcoin Treasuries data indicates that 235 institutional investors currently hold over 3.4 million Bitcoin in their treasury accounts.
The ultimate impact of rising demand for Bitcoin is increased pressure on supply and demand shocks, which fueled Bitcoin's rise last year. From a technical analysis perspective, Bitcoin's price is expected to see a massive increase before the end of this year, supported by institutional investors and clear regulatory frameworks.
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