UK-based Smarter Web announced on Friday, June 13, the completion of a new purchase deal added to its Bitcoin holdings, having bought 74.27 Bitcoin units worth nearly $7.7 million. With this new purchase, the company's Bitcoin holdings rose to 242.34 units, equivalent to approximately $25 million.
The average purchase price in the latest deal was about $109,256 per Bitcoin, while the overall average purchase across its entire holdings is around $107,002, reflecting a calculated investment strategy aimed at benefiting from long-term value appreciation.
This deal falls under the 'Ten-Year Plan' launched by Smarter Web since last April, following its public trading debut, where the company announced its commitment to periodically purchase Bitcoin for its treasury. The strategy relies on strengthening its Bitcoin holdings as a key investment asset reflecting a long-term approach.
Smarter Web, founded in the UK in 2009, works in the design and development of websites and online services. It went public in 2025 through a reverse merger and is listed on the British Aquis Exchange. The company's shares have seen a significant leap, rising from £4.50 to over £150 per share, reflecting increasing investor confidence.
Smarter Web has joined a growing list of companies that place Bitcoin at the core of their financial strategies, using a mix of equity and debt issuance to expand their investments in the digital currency. These moves aim to attract new investors and achieve long-term returns.
Michael Saylor's experience, the founder of MicroStrategy, is considered the starting point of this wave, as he made Bitcoin the centerpiece of his company's financial strategy. Today, companies like Trump Media & Technology Group are following suit, planning to raise $2.5 billion to buy Bitcoin, and GameStop, which raised $1.75 billion for a similar goal.