Did Coinbase just copy Binance's strategy?

Yesterday, Coinbase announced at its own Summit that it will soon be adding DEX to its exchange, starting with support for trading tokens on Base, and then expanding to more chains.

Interestingly, the example given in the demo was @virtuals_io 👀

It looks very similar to what Binance has done this year, using CEX to drive volume for wallets. Could the next step also be the launch of Coinbase Alpha? Looking forward to the days when Coinbase users are earning Alpha points, haha.

A bit of background information: Coinbase's current tech VP, @jessepollak, was previously in charge of the Base chain and Base wallet, and has since been promoted. This integration is also about revitalizing the business he once oversaw.

@base and @virtuals_io summer is coming?

Lastly, I have to commend Binance for a series of moves this year that not only enhance the user experience but also increase business volume, and they have pioneered a new model for TGE @heyibinance @cz_binance.