Savage Pour Homme" perfume, falsely claiming Elon Musk uses it, a tactic likely inspired by a 2021 satirical cologne "Elon’s Musk" sold by JokeTown, which capitalized on Musk's fame with no evidence of his personal use of any specific fragrance.

No peer-reviewed studies or credible data link Musk to any perfume brand, including Dior’s Sauvage (which NovoGlow’s product mimics), suggesting the post’s claim is a marketing ploy leveraging Musk’s public image to boost sales of a $10.99 knockoff.

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