Capital is voting with real money, the era of consumer-grade Web3 applications has arrived! Recently, a Web3 project called TYB has become popular! It just raised $11 million in funding, backed by top venture capital firms in the crypto space like Coinbase and Castle Island. In simple terms, what TYB does is upgrade the traditional merchant's 'points for discounts' to 'complete tasks to earn NFTs'—for example, when you buy a cup of milk tea, you can not only accumulate points but also receive a digital collectible that may be exchanged for exclusive rights in the future. This model has directly attracted 2 million users and 200 brands to join, especially young girls who are particularly enthusiastic about it. Why do I say this is significant? In the past, the crypto space was often criticized for having 'no practical use except for speculation,' but TYB combines blockchain with consumer scenarios, making it easy for ordinary people to use. For instance, if you buy clothes from Brand A and drink coffee from Brand B, TYB can record your consumption behavior across platforms and unify rewards in digital assets, completely breaking the pain point of traditional points being 'each for themselves.' But don't just get carried away; risks must be recognized: User experience is a major flaw: asking novice users to manage their private keys? Too difficult! TYB needs to learn from WeChat Red Packets to make it 'effortless' to use; Regulation could always throw cold water on things: If points are designed like securities, they could be targeted by the SEC in an instant (refer to the Ripple lawsuit). In the short term, TYB's funding will ignite concepts like NFTs and DID (Decentralized Identity); in the long term, whoever can integrate blockchain into ordinary people's dining, drinking, and entertainment will be the engine of the next bull market. Key point: Keep an eye on TYB's list of partner brands; if your frequently visited stores appear, it indicates that blockchain is really going mainstream! Want to seize opportunities in advance? Pay attention to projects that create consumer-grade DApps, such as P00LS, SAPPER... Follow me, and our professional team will provide real-time analysis for you; doubling your assets is not a dream! $ETH #山寨币ETF展望