PwC's latest research finds that despite widespread concerns that artificial intelligence will replace jobs and cut employee salaries through automation, in fact, AI makes humans 'more valuable, not less.'
PwC Global AI CEO Joe Atkinson stated: 'The reason people are anxious in this environment is due to the speed of technological innovation. The reality is that technological innovation is advancing at an unprecedented pace.'
Atkinson mentioned: 'The report actually shows that AI is creating job opportunities.'
PwC UK Global Chief Commercial Officer Carol Stubbings pointed out: 'We know that each industrial revolution creates more jobs than it destroys. The challenge is that the skills required for new jobs may be very different from those of old jobs.'
According to the (2025 AI Employment Barometer), almost all 'AI-related jobs', which include positions that can be handled by AI technology, such as customer service representatives and highly automated software programmers, are seeing growth in both employment numbers and salaries.
The report analyzed over 800 million job postings and thousands of corporate financial reports across six continents, debunking six common misconceptions about the impact of AI:

Productivity: Since 2022, productivity growth in AI-intensive industries has increased nearly fourfold, with per capita income growth three times that of other industries.
Salaries: Workers with AI skills earn, on average, 56% more than their counterparts, up from 25% last year. The salary growth rate in industries most affected by AI is twice that of the least affected industries.
Employment numbers: From 2019 to 2024, employment growth in AI low-penetration jobs reached 65%, while employment growth in AI high-penetration jobs also remained strong (38%).
Inequality: The requirement for formal education in AI-related positions has decreased, creating broader opportunities for 'millions of people.'
Skills: AI frees employees from tedious tasks, allowing them to practice more complex skills and enhance job value.
Automation: Salaries for highly automated jobs have risen, and these positions have become more complex and creative.

The study also noted that AI is bringing moderate job growth in countries with declining working-age populations, enhancing productivity, filling job gaps, and driving business growth.
The report emphasizes that AI should be seen as a 'growth strategy', and companies should help employees adapt to changes, collaboratively creating new opportunities and sources of income, avoiding limitations to automating old jobs, and fostering new careers and industries for the future.

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