Michelle Schroeder-Gardner Pivoted Beyond Blogging When Traffic Dropped

Michelle Schroeder-Gardner built Making Sense of Cents into a six-figure blog, but when SEO shifts and algorithm changes cut her traffic, she didn’t panic—she diversified smartly.

The Challenge

One month, organic visits fell sharply as Google updated its algorithm, and social referrals dipped. Income from affiliate posts wavered. Michelle faced a choice: cling to the same content or find new paths.

What She Actually Did

1️⃣ Launched a Paid Course: She had been answering daily questions about affiliate marketing. Turning FAQs into a structured “Making Sense of Affiliate Marketing” course provided reliable revenue beyond ad-driven income.

2️⃣ Built an Email-First Approach: Instead of relying on social or search, she focused on growing and engaging her email list. Weekly newsletters shared personal insights and linked to evergreen content and courses, insulating from traffic swings.

3️⃣ Repurposed Content into New Formats: She created webinars and podcasts from top blog posts, reaching audiences preferring audio/video. Each repurposed piece funneled listeners back to her site or course offerings.

4️⃣ Offered Coaching/Consulting: Selected readers sought personalized advice. By setting clear boundaries and pricing for limited coaching slots, she added a high-value income stream without overwhelming her schedule.

Outcome & Reflection

Traffic fluctuations still occur, but diversified income sources smooth earnings. Michelle learned: owning your audience (email) and products (courses) matters more than chasing every visitor. She treats blog posts as gateways rather than sole revenue drivers.

⚠️ Quick truth check: These pivots require initial effort and expertise. Not everyone will replicate her scale, but the principle—build multiple, audience-centered revenue paths—is widely applicable.

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