Shannon Wadey’s Pivot When Sales Slumped

After her £46k year, Shannon faced a sudden drop as copycats flooded her niche and visibility fell. She felt stuck: late nights, drafts unsold, doubts creeping in.

What She Did

1️⃣ Listened to Real Users: Instead of guessing, Shannon sent quick surveys and asked email subscribers what they needed. Many were healthcare workers juggling shifts.

2️⃣ Tested a New Planner: Each evening, she sketched shift-management templates on her phone. She shared a free mini-planner to gather feedback. Responses guided refinements.

3️⃣ Built Direct Channels: When algorithms changed, she moved beyond marketplaces—started a small Telegram community offering productivity tips with subtle product mentions. This fostered loyalty and direct sales.

4️⃣ Scaled Carefully: She reinvested modest earnings into targeted ads after small A/B tests. She avoided large spends, preferring slow growth grounded in real demand.

Outcome & Reflection

Sales recovered at a steadier pace, though not as explosive as before. Shannon learned: pivot with data and community, not hype. Small tests and listening kept her afloat.

⚠️ Quick truth check: Pivots feel risky and may fail. Use low-cost experiments and real feedback before committing big resources.

What Came Next?

Just as stability returned, a tech glitch almost wiped months of work. How did she recover that loss and bounce back again? Follow for the next Part to see Shannon’s critical move.

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