Interactive Strength, a publicly listed fitness equipment manufacturer in the USA, has announced plans to invest up to $500 million to purchase Fetch.ai (FET) tokens over the next 12 months, aiming to build a crypto reserve focused on integrating AI technology into its products. While many companies choose Bitcoin for reserves, Interactive Strength is betting on FET, currently priced around $0.65 (according to CoinMarketCap, June 12, 2025). This article provides a detailed analysis of Interactive Strength's plan, market context, and implications for the cryptocurrency industry, along with suggestions for investors.
Interactive Strength's investment plan in FET
#InteractiveStrength is headquartered in Austin, Texas, and has raised $55 million from ATW Partners and DWF Labs to begin purchasing FET, aiming to build a crypto reserve worth $500 million. According to CEO Trent Ward, the company will buy FET from the open market in phases, through additional share issuance. This plan was announced on June 11, 2025, emphasizing the use of FET to support AI-integrated fitness products, rather than speculation like popular Bitcoin strategies.
Founded in 2017, Interactive Strength produces fitness equipment such as vertical climbing machines and smart training mirrors, publicly listed on Nasdaq (ticker TRNR) since 2023. FET, the native token of Fetch.ai – a member of the Artificial Superintelligence Alliance alongside SingularityNET and Ocean Protocol – was chosen for its applicability in developing decentralized AI tools. Ward explained: "We need FET to utilize Fetch.ai's technology in our products, and early purchasing helps reduce costs."
This decision is reinforced after a meeting with Fetch.ai CEO Humayun Sheikh and the acquisition of SportsTech, a German company that has integrated AI into fitness products. Ward also noted that the regulatory environment in the USA, improving after the 2024 election, has facilitated the crypto strategy from a compliance perspective.
Market context and crypto reserve trends
The crypto market is witnessing an increase in institutional investment, with Bitcoin fluctuating around $108,388 and total market capitalization reaching $2.2 trillion (according to CoinMarketCap, June 12, 2025). Over 120 listed companies have established Bitcoin reserves, following the Strategy model (582,000 BTC, worth $62 billion), according to Bitcointreasuries.net. However, Interactive Strength has chosen a different path, focusing on FET to leverage the potential of AI and blockchain.
Fetch.ai, with a market cap of approximately $1.4 billion, stands out in the decentralized AI space, competing with projects like SingularityNET. The involvement of companies like Interactive Strength reflects the trend of integrating blockchain into industries outside finance, such as fitness and technology. Crypto-friendly policies in the USA, such as President Trump's proposed strategic Bitcoin reserve and the CLARITY Act, also provide momentum for corporate crypto strategies.
However, focusing on #FET instead of Bitcoin carries risks, as FET is more volatile and depends on AI ecosystem acceptance. Nonetheless, this move could inspire other companies to explore application tokens instead of just investing in Bitcoin.
Impact on the crypto market
Interactive Strength's plan could have significant impacts:
Increased demand for FET: The investment of $500 million in FET could push the token price, currently up 2% in 24 hours, and attract attention from other institutional investors.
Promoting AI on blockchain: The integration of FET into fitness products could encourage decentralized AI applications, similar to DeFi projects on Ethereum or Solana ($146).
Diversifying crypto strategy: The abandonment of the Bitcoin model by Strategy shows that companies are seeking practical application value, opening opportunities for tokens like FET, XRP, or SUI ($3.47).
However, investors need to be aware of the risks from FET price volatility and legal uncertainties, especially as market structure bills like the CLARITY Act are unlikely to pass in 2025. The success of Interactive Strength will depend on the ability to integrate Fetch.ai technology into the product and maintain shareholder trust.
Suggestions for investors
Focus on FET and AI tokens: With FET priced at ($0.65), this token has growth potential if Interactive Strength executes its plan correctly. Other AI tokens like AGIX (SingularityNET) are also noteworthy.
Monitoring crypto-listed companies: Companies like Interactive Strength (TRNR) could provide stock value related to crypto but need to assess volatility risks.
Assessing legal risks: Monitoring regulations in the USA, such as the GENIUS Act or SEC actions, to predict impacts on FET and application tokens.
Risk warning: Investing in cryptocurrency carries high risks due to significant price volatility.