Financial expert Jim Cramer recently said he doesn't think Apple's stock buyback strategy is effective. He believes that Apple, with all its money, should find smarter ways to spend.
Then, Michael Saylor, the operator of MicroStrategy and a big fan of Bitcoin, jumped in with a bold idea: he proposed that Apple should invest its money in Bitcoin instead of investing in Bitcoin, as a way to preserve and increase its assets.
Cramer, known for his insights into the market, posted on X, stating that, "Apple's buybacks are currently ineffective. The company could leave it alone to earn more money or could take a little and integrate. This is not a symbol of shame. It just isn't." Apple often buys back its own stock to make shares more valuable to investors, as they have a lot of cash (over $200 billion).
But financial expert Jim Cramer believes this is no longer a smart move. He thinks Apple should invest that money in things that could lead to new ideas or better profits.
This opens the door for Michael Saylor, a big fan of Bitcoin. He jumped in and suggested that Apple use a portion of its huge cash reserves to buy Bitcoin, just like his company, MicroStrategy, has done with over $10 billion in cryptocurrency. Saylor sees Bitcoin as a way to protect money from inflation and maintain the company's wealth.
Because Michael Saylor and his company Strategy are known for buying Bitcoin regardless of anything, he always urges and encourages people to buy BTC. As of June 9, 2025, Strategy holds a total of 582,000 bitcoins, currently valued at approximately $40.79 billion.
He even thinks that if a major company like Apple gets involved in Bitcoin, cryptocurrency will be more widely accepted in the business world and could truly change the market. While Apple may not listen, Saylor's idea shows how much major companies are interested in cryptocurrency.